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I’m not sure how this worked (did the front desk chase you out after an hour?) but it seemed like a good way for gyms to fill their extra space as well. Instead of booking a single class at a studio, you could book an hour of time at their partner gyms. This seemed obnoxious, but maybe it was a reasonable price for the benefits of having so many new students come in through the door?Īt some point near or after this, ClassPass also started adding gyms to the app. In other words, ClassPass was asking studios to voluntarily take a loss on spots in their most popular classes. This meant that instead of using ClassPass ONLY to fill slots that otherwise would go empty, ClassPass was pressuring studios to add slots that were normally full. ClassPass began to require studios to add spots, and then add more spots, and more spots in their “prime time” classes–the ones that the studios knew they could easily fill with their own members or students buying class packs or punch cards. for a monthly membership–with none of the hassles of trying to cancel a studio membership.Īround this time (the switch to a credit system), I later learned that ClassPass changed how studios added class spots. (I never did.) Since those additional classes still cost less than buying a membership to any single studio, plenty of people took advantage of this to pay ClassPass less than they would pay their local yoga studio, spin studio, etc. I don’t remember exactly, but I think you had to pay a small premium to take a third (or fourth, or fifth) class at the same location. While putting members on a “credits allowance” (potentially fewer classes per month), ClassPass also removed “allowance” of only 2 classes per month at the same studio. I’m not sure exactly when this change took place, but I didn’t mind.
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So the same class with the same teacher might be 2 credits at 3:00 p.m. More popular classes at better times cost more credits, and less popular classes at what I consider “awkward” times cost fewer credits. Basically instead of unlimited classes you now had a credit allowance to spend. I was still a member when ClassPass changed to a “credit” system. From Unlimited to an Allowance–Both Ways. I followed ClassPass on social, tagged them in my Insta photos, and was generally a gigantic fan. Also, I can’t lie, the $20 “flake fee” (for not showing up to a class you booked) kept me getting out and working out. I could use ClassPass when traveling in other cities (ideal and better for me than a single studio location because I was on the road for work A LOT). I could take a class on one night when was able to get into San Francisco after work.
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Plus ClassPass offered flexibility: I could go to Pilates on Monday, spin on Tuesday, yoga on Wednesday, HIIT on Thursday, all at different locations. Even if I only took 4 classes each month, I was totally scoring a deal. In a region where a single class might cost $30 and a monthly membership was $150 and up, the flat-fee, all-you-can-eat ClassPass was a dream! While I don’t remember the exact price, it was definitely under $100. When ClassPass first started offering California options, I was living in Oakland and I jumped on it immediately. That didn’t bother me, as lots of companies start out that way. Like most tech and tech-related businesses, ClassPass was heavily subsidized by outside investors (venture capitalists, etc.) and did not make a profit for several years. It seemed easier than organizing a Groupon, with less work for the studio. I signed up for their email updates, followed them on social, and thought this system was a brilliant win-win-win: win for the studios (making money on what would otherwise be empty spots), win for the students (getting classes at a discount), and win for ClassPass (making money by connecting the two).
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Since ClassPass members could only attend 2 classes at the same location per month, they would have to pay full price to the studio for a third class in the same month maybe they even liked it so much that they decided to join the studio. Since these were spaces that would otherwise go empty, having a ClassPass member there meant some income–not the full price of the class, but not $0 either. Each studio got to choose which class and time slot to list, and how many spaces they would offer.
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(Or at least that was my impression in the first article I read.) The idea seemed pretty simple: members pay a flat fee for access to classes, studios (and gyms and boutique fitness places) listed only the classes they knew they would not fill with their own members. When I first heard about ClassPass, it only existed in New York. Let me count the ways… Confession: I Was a ClassPass Junkie.